About
From living in an office and selling his apartment to leading $1M+/month games—this is the unfiltered playbook for product managers who want to win.
Game development isn’t just about ideas and creativity. It’s about survival. It’s about turning your vision into a product that retains, monetizes, and scales—without burning out your team or going broke.
The Game Product Management Handbook gives you the real-world systems, mental models, and growth frameworks used inside studios that ship and scale. No fluff. No theory. Just tactics forged through 16 years of painful pivots, missed payrolls, and unexpected wins.
Inside, you’ll learn how to:
Design core loops, systems, and economies that players can’t put down
Build LiveOps calendars that drive both retention and revenue
Create monetization models players actually enjoy spending in
Leverage segmentation, A/B testing, and KPIs without drowning in dashboards
Align dev, art, product, and marketing into one outcome-driven roadmap
Game PMs and producers running live F2P or hybrid-casual titles
Indie founders who want to turn chaos into cash flow
Designers and analysts who want to think like product leads
Anyone building a mobile game and asking, “how the hell do we make this work?”
Written by a founder and product lead who started in the App Store’s earliest days, lived through the rise of F2P, and now manages games generating 7 figures per month—this book cuts past buzzwords and gets to what matters.
If you’re ready to stop guessing and start building games that last—this is your weapon.
About
Serhii Komar
Serhii Komar is a game industry veteran with 16+ years in the trenches—bootstrapping studios, selling his apartment to fund development, and scaling mobile games to seven-figure revenues. He’s been broke, burned out, and ripped off by publishers—and still kept building.
From shipping his first iPhone game in 2009 to leading LiveOps on titles that now generate over $1M per month, Serhii has done it all: indie hustle, publisher deals, team leadership, and ruthless data-driven monetization. His specialties: F2P systems, LiveOps that retain, and economies that convert.
He's also an early mover in AI-powered game development, using generative tools to cut production time, shape player experiences, and rethink the creative pipeline.
Today, Serhii shares the unfiltered truth about what it takes to build games that survive—and make money—in a crowded market. His writing blends strategy, scars, and systems thinking for founders, PMs, and game teams who want to level up without selling out.
When he’s not tuning events or stress-testing monetization models, he’s digging into geopolitics, AI trends, and new ways to build games that last. Also: proud dad, strategic optimist, and recovering perfectionist.
Serhii Komar is a game industry veteran with 16+ years in the trenches—bootstrapping studios, selling his apartment to fund development, and scaling mobile games to seven-figure revenues. He’s been broke, burned out, and ripped off by publishers—and still kept building.
From shipping his first iPhone game in 2009 to leading LiveOps on titles that now generate over $1M per month, Serhii has done it all: indie hustle, publisher deals, team...
Books
